About Us

More About Us!

Reading Rentals is an equipment rental company that has been doing business in Reading, Pennsylvania for over 30 years. Included in our services along with rentals are sales of new and used equipment and supplies, service and repairs to outside equipment, and fastener sales. We are a member of the American Rental Association, Pennsylvania Equipment Rental Association, Keystone Rental Association, Specialty Tool and Fastener Distributors Association (STAFDA), National Homebuilders Association, Pennsylvania Builders Association, and Berks County Homebuilders Association.


Why Renting is Better than Buying.

  1. Minimum Equipment Inventory 
    Equipment ownership can be very expensive, especially when the equipment is idle, as owned equipment often is. By combining ownership of basic equipment with rental equipment as needed, idle time and cost is minimized.
  2. Right Equipment for the Job 
    Ownership of equipment can add two hidden but very real costs to your job. 1) Inefficiency due to the use of the wrong size or type of equipment, and 2) additional hidden costs of maintenance and repair incurred by using your own equipment. Rental equipment ensures the right equipment for the job.
  3. Warehousing 
    Warehousing sites are seldom needed for rental equipment. We do the storage for you.
  4. Breakdowns 
    Virtually all equipment is subject to breakdown. However, when rented equipment breaks down, it can be quickly replaced by our rental company at no cost to you. Time losses or breakdown of owned equipment are eliminated along with the cost of repairs.
  5. Maintenance 
    Equipment rented includes full maintenance. You need no repair shop, no spare parts inventory, no mechanics, no added maintenance payroll or maintenance record keeping.
  6. Equipment Obsolescence 
    Manufacturers are constantly trying to capture a bigger share of the construction market by designing new, better and faster equipment. Ownership involves the risk of rising wage costs and slower job completion time due to owning equipment that has become slow and inefficient compared to new models. On the other hand, our rental company keeps an updated inventory of the latest type and models of equipment.
  1. Disposal Costs 
    Equipment ownership can be very expensive, especially when the equipment is idle, as owned equipment often is. By combining ownership of basic equipment with rental equipment as needed, idle time and cost is minimized.
  2. Cost Control 
    Better cost control is possible with rented equipment. Knowing the true costs of equipment owned is difficult. Rented equipment offers you just one accountable cost figure...the cost shown on the rental invoice.
  3. Inventory Control 
    You as a person in business, will find you have less inventory loss due to pilferage when you rent equipment rather than purchase it. Although at first glance this may seem strange, there is a very logical reason for it. The presence of continuous billing on rented items tends to establish accountability for them. It is difficult to establish accountability with a large amount of miscellaneous owned equipment. On the other hand, equipment rented from us, equipment that must be returned at some time, somehow seems to be watched with sharper eyes...and we even call you if the item hasn't been returned by the time you said. A piece that you own could be missing for months without being noticed.
  4. Tax Savings 
    Renting is a direct expense which is important at tax time. Purchased equipment must be depreciated over a period of time.
  5. Conservation of Capital 
    Renting equipment rather than owning frees capital for other, potentially more profitable uses.
  6. Increase in Borrowing Capacity 
    The renter generally finds borrowing easier because he has a better ratio of assets to liabilities since the equipment does not appear as a liability on the balance sheet.